PlayStation: Vue Exclusive Commercial


Cloud-based TV is here and it’s inside your PlayStation. Agency Johannes Leonardo’s introductory commercial for PlayStation Vue, ‘Wouldn’t You’, playfully proves that you’d be crazy not to use it.

Directed by MJZ’s Fredrik Bond, the film moves through various incredible as tech tools that we would all use if we had the chance. From a clock that can change time to a real life save point, these coveted machines are all (so-far) the stuff of fantasy. PlayStation Vue is the odd one out, it actually exists.

The Mill, working with Fredrik and the team at Johannes Leonardo, developed the look for these sci-fi inspired daydreams. Magnetic forcefields, robotic legs, a night sky that moves back in time, they are all our idea of the future.

So, wouldn’t you use the technology of the future if you could? There’s no question really, the answer has to be yes.


Agency

Agency: Johannes Leonardo
Chief Creative Officers: Jan Jacobs, Leo Premutico
Executive Creative Directors: Tom Martin, Julian Schreiber
Head of Production: Cedric Gairard
Executive Producer: Sevda Cemo
Producer: Tina Diep
Associate Producer: Dustin Grant
Account Director: Marc Gellman
Account Supervisor: Adam Rubin
Art Director: Verenice Lopez
Copywriter: Devin McGillivary
General Manager: John McCarthy

Production

Production Company: MJZ
Director: Fredrik Bond
Executive Producer: Kate Leahy
Director of Photography: Crille Forsberg

Editorial

Editing Company: Union Editorial
Editor: Patrick Ryan
Edit Assist: Andrew Droga

VFX & Design

VFX & Design Company: The Mill
Executive Producer: Enca Kaul
Senior VFX Producer: Will Lemmon
Shoot Supervisors: David Lawson, Becky Porter
Creative Director: David Lawson
2D Lead Artists: Becky Porter
3D Lead Artists: David Lawson
2D Artists: Andy Dill, Daniel Lang, Anthony Petitti, Narbeh Maridossian, Patrick Munoz, Tara DeMarco, Steve Cokonis, Tim Robbins
3D Artists: Phil Mayer, Majid Esmaeili, Steven Olson, Matt Longwell, Martin Rivera, Mike Di Nocco, Aldrich Torres, Monique Espinoza, Itai Muller
Matte Painting: Andy Wheater
Motion Graphics : Justin Demetrician, Greg Park, Andrew Marks
Production Coordinator: Daniel Midgley

Color

Colour: The Mill
Executive Producer, Colour: Thatcher Peterson
Colour Producer: Antonio Hardy
Colourist: Adam Scott
Production Coordinator, Colour: Diane Valera

Date: 2015 Client: Sony Responsibilities: Lighting, Lookdev Website: www.themill.com